AI Agents VS. Automations.

Artem Subbotin: 'If I got paid for every person I talked out of building an AI agent, I’d be fabulously rich — and those I dissuaded would be happy'

Agents versus automations editorial illustration

The phrase "AI agent" is now quite often being applied to everything from a prompt chain to a full autonomous worker. That can make the agents-versus-automations debate sound speculative, when it is mostly an implementation question. And I mean, right implementation, that saves thousands of dollars for a single mid-size company.

An automation says: when this known event happens, execute these known steps.

An agent says: given this objective, inspect the situation, decide which tool or source is relevant, and produce the next accountable action.

The first is strongest when the path is stable. The second is useful when the path must be discovered. This distinction is defined two years ago in - now almost classical - article by Anthropic team.

Quite recently I have found this brilliant post by Artem Subbotin, founder of enterpreneurs community 'ʞошэМ'. It appears to be a perfect practical explanation of the concept.

'If I got paid for every person I talked out of building an AI agent, I’d be fabulously rich — and those I dissuaded would be happy'

'Unfortunately, no one pays me for it, and people still go ahead and create unnecessary agents for themselves.

'Seriously: grown-up managers, serious adults, come looking for magic and shiny glitter after watching videos about someone’s “autonomous AI salesperson” closing deals while everyone sleeps. Or after reading LinkedIn posts about an “AI employee” who single-handedly runs an entire department.

'Then the classic scenario plays out: at one of the office stand-ups, they boast to the founder that they’re already building a corporate agent. Everyone claps and cheers. But a week or two later, they jump into a Zoom call with me, and within fifteen minutes I tell them that what they actually need is simple automation with a single LLM call somewhere in the middle. You can literally watch their faces fall.

'I genuinely thought this madness was behind us last year, but the corporate sector is still churning out “agents” at record Stakhanovite speeds. The truth is, most of the “AI agents” being rolled out for real business are just ordinary internal automations with a language model slapped on the side. That’s the whole product. They only call it an “agent” because the word “automation” doesn’t get likes and retweets when the SMM manager writes innovation posts.

'Three examples from the past month:

  • 'A telemedicine client wanted an “autonomous AI administrator that handles absolutely everything.” After the call, they realized they actually needed a workflow that parses initial intake forms and routes patients to the right doctors.
  • 'A fintech client wanted a “fully autonomous financial copilot.” In reality, they needed a script for recognizing and reconciling primary documentation.
  • 'A beauty industry client wanted “AI marketing automation.” What they actually needed was a solution that analyzes reasons for appointment cancellations and sends personalized messages to win clients back. Three steps. No agents required. Their revenue grew 20% last quarter.

'Let’s break down the key difference between automation and an agent:

  • 'In automation, a single decision is made at each step, and the entire workflow has clear rules. No improvisation.
  • 'An agent is simply given a goal and told: “Figure it out yourself.” It looks great on a presentation slide, but in real business it mostly generates support tickets instead of incoming payments.

'For example, in our community “ʞошэМ” there are over a hundred founders, solopreneurs, and automation specialists. Every time we analyze a business that’s crushing the market with AI, it turns out they’re using boring automations on the inside. But those automations actually work and make money.

'In 99% of cases, when it seems like your business needs an AI agent — what you actually need is automation.

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The distinction is control surface, not intelligence.

Automations are not inferior because they are rigid. Rigidity is often the feature. If a renewal notice must be logged, a folder created, a confirmation sent, and an SLA timer started, deterministic automation is usually the right center of gravity. You want predictability, not improvisation.

Agents become valuable where the work contains interpretation: reading a messy document set, checking whether two sources contradict each other, choosing the right system to query, or deciding that a human reviewer is needed before anything moves downstream.

Automation

A known sequence with predictable inputs, explicit branches, and repeatable outputs.

Agent

A goal-directed worker that can choose tools, inspect context, and decide the next step inside boundaries.

Production system

Usually both: deterministic workflow rails with small agentic zones where judgment is useful.

The practical question is not whether agents are better than automations. It is where a workflow needs judgment, and how narrow that judgment should be.

The strongest systems are hybrids.

In document-heavy operations, the best design rarely gives an agent the whole process. It gives the agent a bounded mission: classify this email, compare these two records, find the missing source, draft the exception note, or recommend the next queue. The surrounding workflow still decides when the step starts, where the output goes, and what must be reviewed.

This is why "agentic automation" is often a better mental model than "agents vs. automations." The workflow supplies the rails. The agent handles local ambiguity. Monitoring, permissions, source links, and human approval make the result operational instead of theatrical.

Where teams get it wrong.

The first mistake is using an agent to compensate for an undefined process. If nobody can say what good output looks like, an agent will not fix the operating model. It will simply make the uncertainty faster and harder to audit.

The second mistake is forcing classical automation onto work that depends on context. When every document arrives in a different shape, every customer uses slightly different terms, and every exception needs judgment, a brittle workflow becomes an expensive set of edge cases.

Bottom line.

Automations are for repeatable execution. Agents are for bounded interpretation and tool choice. Production AI systems need both, connected by clear contracts: inputs, allowed tools, confidence thresholds, source evidence, review points, and failure handling.

The question for a business is therefore not "Should we build an agent?" It is: which parts of this workflow are stable enough to automate, which parts require judgment, and what controls must exist before judgment becomes action?

Implementation audit

Find out, what implementation best suits your company's workflow

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